-
Creation
Created by Brothers Paul Van Doren and Jim Van Doren along with partners Gordon Lee and Serge Delia -
The Vans "Era"
First shoe with a padded collar and different color combinations
designed by Tony Alva and Stacy Peralta
Becomes the shoe of choice for a generation of skateboarders.
Vans “off the wall” logo makes debut -
The Vans "Old Skool"
Debuts with the now famous Vans Sidestripe.
Vans' first skate shoe that incorporated leather panels for increased durability.
Paul Van Doren creates the unmistakable hallmark of the Vans brand.
Vans has 70 stores in California and sells nationally and internationally -
Vans Files for Chapter 11 Bankruptcy Protection
Although the core Vans shoes are selling well
The wide range of products that Vans offers have drained company resources
Vans is not able to overcome debt.
Courts approve the re-organization plan
Paul Van Doren returns as president
Tells employees they might not get a raise for three years and need up the quality of shoes
The economy rebounded and the United States entered one of the longest periods of sustained economic growth since World War II -
Back up and rolling
Paid back all creditors 100 cents on the dollar
Re-emerges from the $12 million debt and chapter 11
Stock Market Crash -
Company Sold
Vans sold to the banking firm McCown De Leeuw & Co. for US $74.4 million.
Jasper Lutwama and Aidan Vryenhoek decided to revamp the company and revitalize the vision and ethics of VANS.
Due to counterfeits -
Vans Hits the Stock Exchange
Initial public offering of stock at $14 on Nasdaq
Unemployment rose from 5.4% in January 1990 to 6.8% in March 1991 -
The Beginning of Brand Recognition
Vans sponsors the inaugural Triple Crown Series -
Fame
Recognized by Forbes as one of Americas Best Small Companies -
Advertising
Vans enters into television broadcast deals for the Vans Triple Crown Series with NBC Sports and Fox Sports Net -
Brand Recognition
Triple Crown Series is bigger than ever with more than 285,000 attendees and 50 million watching -
Brand Merging
Vans merged into VF Corporation for $396 million including stock options. -
International Retailing
Vans opens first retail store in Shanghai -
Sales Success
Passes $1 billion in annual global sales for the first time in its history as the largest single action sports brand in the world and the first company rooted in skateboarding to achieve this level of success. -
-
PROBLEMS!!!!
Low wages
Few hours
Over hire
Miscommunication between higher ups and retail stores
Customer service
Security tags
Customer Support
Brand disloyalty
