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Four original products
Estee Lauder develops her own beauty line with four skin care products -
First store order
Estee convinced a cosmetic buyer from Saks Fifth Avenue to place an order equal to $10,000 today -
Estee's Personal Touch
Estee begins to work with customers 1 on 1 and includes a free gift with every Estee Lauder purchase -
Youth-Dew
Estee herself markets her own products and creates a new cream, Youth-Dew Sensation -
1958
Leonard A. Lauder joins the company -
Growth
The company experiences a huge growth and constructs three manufacturing companies overseas -
Makeup Collection
Estee Lauder launches its first makeup collection for evening wear. -
1964
Ronald S. Lauder joins the company -
1970's
Holiday collections are added to Estee Lauder -
Estee
Estee Lauder passes away at the age of 95 but her company continues to expand.