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#crashthesuperbowl
A marketing scheme by the Doritos company to promote their own product. They asked for video submissions by all promoting the Doritos product in a clever way with the chance of your commercial being aired in the super bowl. Done through social media such as twitter, Instagram, and Facebook to promote their product and to get community involvement in the company. The idea was presented in 2006 but was rejected because it didn't seem practical. Nobody used social media then like they do now. -
50 million smiles and counting
A Challenge set into place by Honey Bunches of Oats to try and promote smiling. A very simple campaign to try and make a difference on social media and in the community. Originally the campaign started gaining popularity in 2012 but due to the increased usage of smartphones and technology the campaign really exploded in 2015 and later years. -
Black Lives Matter
Due to what seemed to unfair treatment in the African american community many took to the internet sharing videos of abuse or inequality. Videos zoomed around the internet on Instagram, Facebook, and twitter to help campaign for equal treatment to African Americans. Founded in 2013 BLM has taken off over the past few years due to social media exposure. -
Ice Bucket Challenge
The ice bucket challenge zoomed around the internet to raise over 116 million dollars for ALS in a few short weeks. Amyotrophic Lateral Sclorosis is the extended name for ALS it is also known as Lou Gerhig's disease.The internet challenged friends, athletes, and other celebrities to either dump a bucket of ice water on their heads or donate to the ALS campaign. Within a few weeks facebook, instagram, twitter, and youtube were all filled with these videos and pledges to donate. -
#knowyourlemons
Started by the breast cancer companies to help raise awareness against breast cancer. Was started to encourage women to be aware of and to know more about their breasts to increase the chance of catching cancer in its early stages. Using social media such as facebook instagram and twitter to publicly share their stories and to encourage other women worldwide to get checked this brand has done wonders to combat breast cancer.
