Music Video Research, Audience Research and Music Consumption

  • The Phonograph

    The Phonograph
    Created by Thomas Edison, the phonograph was a device that could record music by translating soundwaves into small indentations across a cylinder. A 'playback stylus' would then read these indentations and play the sound back through a horn shaped device. Before the phonograph, people could only listen to music as it was being played to them first hand.
  • The Disc

    The Disc
    Similarly to the phonograph, discs used indentations that were read by a record player to create sound. Discs became very popular due to their ability to be created in mass. By using a machine similar to a stamp, records made from a material called 'shellac' were stamped to create indents ready to be distributed and played by consumers on machines called 'Gramophones'.
  • The Tape

  • The Walkman

    Music could be taken around portably.
  • The CD

    Ready for commercial use
  • The Apple iPod