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The Start of SEGA
SEGA originally started out as a company called Standard Games. Standard Games was created by Martin Bromley, Ivring Bromberg, and James Humpert. The company started in Honolulu, Hawaii with coin operated machines. -
Start of SEGA pt. 2
After world war 2 Standard Games was sold and became Service Games. Soon, slot machines were banned in the USA. Service Games then moved to Japan. After Service Games was shut down two new companies arose. The more important one, Nihon Goraku Bussan, allied with Rosen Enterprises. They became SEGA, and was soon sold to Gulf and Western Enterprises. -
Golden Age
Sega soon started to make their own games that sold a ton of money. They soon released their first game with isometric graphics called Zaxxon, their first steroscopic 3D SubRoc 3D, and the first laserdic video game Astron Belt. -
Home Console Games
Sega created a few games for the CelecoVision console. SEGA soon created their own console called the SG-1000. Nintendo's NES soon over shadowed the SG-1000. The NES was launched on the same day, yet it had more advanced software. SEGA later released the SEGA Master System which debut Alex Kidd who would become SEGA's unofficial mascot. The SEGA Master System failed North America and Japan due to Nintendo and Tonka. -
Expansion and Success
The SEGA Genesis was soon released in North America. Nintendo then released the Super Nintendo Entertainment System(SNES). The console war was just beginning. To help regain popularity, SEGA created a new game and mascot, Sonic the Hedgehog. The SEGA Genesis then took up 65% of the market in North America. Then SEGA released the Sega CD which featured Sonic the Hedgehog 2. The game was SEGA's biggest success. -
Expansion and Failure
SEGA then launched the SEGA Game Gear to compete with Nintendo's Game Boy. Due to the Game Gear's short battery life, lack of original titles, and the weak support from SEGA, the Game Gear was unable to surpass the Game Boy. They sold only 11 million units. Soon, SEGA introduced the Model series of arcade games. In a small time later they created the SEGA 32X which was overshadowed by the SEGA Saturn and Sony's Playstation. -
Expansion and Failure pt. 2
SEGA then launched the SEGA Saturn in Japan. Poor sales in the west led to the console being abandoned. It never helped that the Playstation's price was lower. SEGA formed SEGA Channel, a subscription gaming service. Technical issues caused SEGA Channel to be discontinued. SEGA launched the Dreamcast in Japan. The Dreamcast held more advanced games than it's competitors, the Nintendo 64 and the Playstation 2. -
3rd Party Software
SEGA decided on creating more software than hardware. They were considering on making some for the Playstation 2 and the Game Boy Advance. SEGA then started to create software for some of their former rivals. SEGA then talked to other companies to sell their games. SEGA created PlaySEGA which was emulated games on the Genesis. It was discontinued sue to lack of subscribers. Soon after, SEGA got the Olympic Game licence, and teamed up with Nintendo for Sonic and Mario at the Olympic Games. -
Sonic Mania's DRM Cracked
Only days after Sonic Mania's release, their digital rights management tech was cracked by PC gamers. Gamers were angry when they learned that they needed to maintain an internet connection to play the game. SEGA created an update so you could play offline, but hacker mooted everything they said. -
Current News
At the moment SEGA has continued to release the mightily popular Sonic the Hedgehog series. Although Sonic's reputation was starting to be heavily criticized, a few games turned it back around. Plus, with the newly released Sonic Mania and the up coming game Sonic Forces, it seems that SEGA is finally getting their heads strait again.