Pure Soul Promotional Plan - Lauren Schuster

  • Incentive

    An opening day contest to win a gift card to our shop between $50 and $100. This gift card will be won by someone guessing the correct amount of coffee beans in a jar.
  • Coupons

    We will then have an opening coupon sale. These coupons will be a 40% off entire purchase of two items or more.
  • Coupon Plan

    After about a month or two of being open, we will start to hand out our punch cards to customers who want one. This will entail of them buying 9 large coffees and then getting the 10th one free
  • Product Samples

    Later on, we will start to hand out samples as we bring out the new coffee flavors. This will attract the customers into our shop to try everything.
  • Traffic Builder

    Once our company becomes more popular after about 4 or 5 months, we will have different designs of stickers created for people to take as they come into the shop.