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Coupons
Our coupons will be buy one get one free coffee in the first week of trying to get customers back in the door.It shows that we will not roll over and that shows the customers as well as the community that Pure Soul is going to earn their trust back and be a reputable coffee shop again. -
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Pure Soul Promotional Plan Timespan
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Coupon Plans
Our coupon plan is 50% off coffee and bakery items. We chose that because our top sellers are coffee and bakery items. This shows how much we want people back in our shop because of how much we cut our top sellers. -
Incentives
We will have a 50/50 raffle, the winner will win 4 free Milwaukee Bucks tickets in the lower level with V.I.P. access. This will increase our image because the Bucks are a hot team right now and people want to see them, so people would want the chance to win Bucks tickets at a low price of just $1 per raffle ticket and that includes with a raffle ticket purchase the customer receives a free coffee. We are giving the tickets for the Bucks vs. Cavs game on Saturday November 14 of this year. -
Traffic Builder
Our traffic builder is that we will have a Milwaukee Bucks player Greg Monroe come to our shop and with a coffee purchase he will sign you an autograph. We selected this because Greg Monroe is a newcomer to Milwaukee and we are to we want to make him welcome as a customer, as a player, and as a citizen of the great state of Wisconsin, as well as make other customers feel welcome in our shop. This promotes our shop because we have a celebrity in our shop and people will come in to meet him while -
Product samples
Our product sample will be mini cups of cappuccino filled with whipped cream on top with caramel glaze on top. We will be distributing these sample products at the front door and at the counter. We chose these locations because you get their attention right away and make them stay longer, and the longer the customer stays the more likely they will purchase more items.
