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Coupon Plan
This coupon plan will allow people to get a free meal with this coupon. I selected this form of promotional strategy because it’s giving people something free, which is something good to use to make people happy. It’ll improve the image of the restaurant because people like free stuff and they will want to come back more after that maybe. -
Incentives
For everyone that buys a meal at this restaurant will be given a ticket to be put in for a raffle. The first place winner will get a $100 gift card, the second place winner will get a $75 gift card, and the third person will get a $50 gift card. The gift card will be for this restaurant and you will only be able to win if you put your ticket in the raffle. It will improve the image because it will make people want to buy more meals so they have a better chance of winning the raffle. -
Pure Soul Coupon
The coupon I made will be that you can use it to get one free meal. The coupon will be distributed through direct mailing randomly. It will improve my image more because it’s making them want to come back more, especially if they like the meal. -
Product Samples
When a customer walks into the restaurant they will be greeted by someone holding a tray of food with our best 3 foods for them to sample. They will only be located in the store when walking in the door. It will improve the image of the restaurant because it is giving the people free stuff which is what they like. Also it lets them try some of our best foods which might make them want to buy it. -
Traffic Builder
For my traffic builder I will say that the first 100 people that buy a meal will get free drinks. I selected this because it gets people to come into our restaurant more and it gets people to buy more meals too. It will improve the image because it’s showing people that for buying things they will be rewarded. -
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Pure Soul Promotional Plan- AJ Kronebusch
