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From kimono to skirt
In the 50´s and 60´s the Japanese fashion started to be influenced by European and American cinema. For example: the low-heeled sandals and tight jeans with the film 'Sabrina'. The fashion in Japan streets is an important point in the culture of this country. Some of the most recognizable zones are: Harajuku, Ginza, Odaiba, Shinjuku and Shibuya. -
LOLITA style
This style mixes a youthful stream of freedom and clothing reminiscent of the aristocracy of the times of Rococo, Victorian and Edwardian. The beginnings of this trend emerged in the late 1970s, due to a feminist movement that was revealed against conservative society. -
GYARU style
In the 70's also originated the so-called Gyaru style, where the woman adopts a very feminine and glamorous style. It is a style that many branded as "exaggerated" due to a great use of artificial beauty, such as wigs, large false eyelashes or false nails. Generally this fashion implied an attractive style, although it was not always this way. -
VISUAL KEI
This famous style was created in the mid-80s, around Japanese music. The artists became more brazen, using very striking makeup, extravagant hairstyles, also extravagant clothes, etc. Even androgyny is a popular aspect of style. It is believed to be inspired by the western glam rock bands of the time. -
FAIRY KEI
In the late 80's and early 90's fairy kei was produced, whose origin was, curiously, the western toys of the time. It is a style with a childlike look, with pastel clothes and accessories for toys and baby ornaments. Although not an established standard, pastel-colored hair dyes were also used, usually using bows. -
GANGURO style
This style of street fashion emerged among young Japanese in the early 1990s, although its fame did not come until the 2000s. We could consider it a trend emerged from the gyaru, and usually included brightly colored dresses and miniskirts. It was associated with people with very tanned skin, hair discoloration, great accessories such as rings and bracelets, and shoes with large platforms. -
DECORA style
Original from the late 90's and early 2000's, this style was very popular inside and outside of Japan. This style was known for stacking accessories on bangs and shirts to the point that practically the entire garment was covered. It remains a popular style outside Japan, where it almost disappeared in the late 2000s. -
DOLLY KEI
This was a style that became much more fashionable recently between 2009 and 2012. It was a fashion style based on European fairy tales, especially the Brothers Grimm and Hans Christian Andersen, and the dolls ancient. We wear vintage clothing and usually accessories of religious origin. At present it is considered in disuse.
