-
Begins
Evan Spiegel dreams up the concept for the app while studying at Stanford -
Picaboo
Snapchat was launched from Picaboo the original App after the name was already in use. The original APP target only females -
Launched
Snapchat is born and the app becomes available on iOS -
10 Million Users
Snapchat reaches over 10M monthly active users and launches "stoiries" on the Snapchat home page. -
Videos
Users can now share videos -
Facebook Tries to Buy Snapchat out
Spiegel declines to sell Mark Zuckerberg Snapchat for $3B -
Replay once per day
An update allows users to replay one snap per day -
Chats
Snapchat "chats" are created -
Filters
Filters for your location are created -
Live
Snapchat creates "live" stories viewed as they are happening.
News, fashion and celebrities can be constantly followed. -
"Snapcash"
Snapchat partners up with Square and launches "Snapcash" to be transfered between one another -
Sued and Done
In September 2014, creator Brown settled with Spiegel and Murphy for $157.5 million and for getting credited as one of the original authors of Snapchat. -
Maccas buys in
McDonald's purchases the platforms first sponsored geofilter -
Filters Forever changed
Snapchat forever changes the selfie with its revolutionary, dynamic "lenses" -
Memories
Snapchar creates "memeories" and saves pictures saved and send to the APP -
Advertising World
Snapchat releases it advertising application programming interface and enters the world of programmatic advertising -
"Spectacles"
Snapchat announces the release of spectacles, recording glasses recording what you see right to your App account. It also includes an update with the collaboration of SHAZAM to listen and pin point music on the APP
