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Top Of The Pops Launched
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The Beatles - A Hard Days Night
The crutial moment in the development of music videos was the Beatles "A hard days night", influencing the filming of music videos that all/many contemporrary artists use today. The Beatles - A Hard Days Night -
The Beatles - Penny Lane
The Beatles took music videos to another level with their next video and started using the codes and conventions that modern post productions teams know today, such as dramatic lighting, unusual camera angles and rhythmitic editing. -
The Jackson Five - I Want You Back
The 1970's saw the music video change with more emphasis on just the artist singing. This style lead to music videos to the "Cross-Cutting" stage where the song would portray a story that accompanied the lyrics and "cross-cuts" to the artist singing it. However the key to this innovation was the edting process, dealing with more professional techniques like "Chroma-Key". The Jackson Five - I Want You Back -
Queen - Bohemian Rhapsody
This style started a whole new era for the music video and the introduction of "Top of the pops" which would promote the music and then created a competion between artists for the first time. Queen - Bohemian Rhapsody -
DEVO - Jocko Homo
This was early example of a self-made music video, this started the devlopment of the music video genre "Experimental". However this music video was seen as the first 'Long-form video production'. DEVO - Jocko Homo -
The Buggles - Video Killed The Radio Star
In 1981 it was the introduction of "MTV" and the first video aired was "Video killed the radio star", it was a real break-through in the evolution of music videos and as you can see it was a very high-budget video in which we can see more devlopment in editing such as "Over-laying". MTV was responsible for the succes of artists like Madonna as it played a centeral role as marketing. The Buggles - Video Killed The Radio Star -
David Bowie - Ashes To Ashes
"Ashes to Ashes" which is considered as a groundbreaking video is released by David Bowie. David Bowie - Ashes To Ashes -
MTV Launched
The effect of the creation of MTV on television, the music industry and the world, is a reflects of active audience of the teenager music fan of the early 80s. At the beginning, many artists used the new music platform to promote their music on an international level and continue to this day. This new platform allowed music artists to promote on a mass scale that had never been seen before. -
Michael Jackson - Thriller
This video was the pioneer of the 'Storyline' video which has a plot, almost like a 'mini' movie. It contains sophisticated visuals and it took the music industry to another level. Now music videos were really being seen as promotion and made into high-budget productions. Michael Jackson - Thriller -
A-HA - Take On Me
The comic book/live-action combination is called rotoscoping and took 16 weeks to complete. This just shows how the song relies on this type of promotion, mainly because it was the only the form of marketing for a song in the 20th century. A-HA - Take On Me -
Peter Gabriel - Sledgehammer
"Sledgehammer", the groundbreaking video from Peter Gabriel, is first shown. Peter Gabriel - Sledgehammer -
Madonna - Like A Prayer
Madonna's controversial video for Like a Prayer is released. Madonna - Like A Prayer -
Nirvana - Smells Like Teen Spirit
Nirvana release the "Smells Like Teen Spirit" video changing the MTV platform from glam rock to alternative rock, and catapulting grunge and Kurt Cobain into the American and Worldwide mainstream. Nirvana - Smells Like Teen Spirit
