Gender Bias Ads 1920-2016

  • 1920s

    1920s
    During the 1920s, women had a changing role. Due to all of their work from the war, the number of working women rose to 25%. Also during this century, women were given the right to vote. Even though they were seen to now be “equal”, some men still did not believe they were or deserved to be. They continued to push women down in order to halt the uprising. Flappers were women who smoked, danced to different music, and wore clothes that were more revealing. This century further sexualized women.
  • 1930s

    1930s
    During the 1930s, women had to be the glue that held the family together during rough times. The Great Depression was in full effect and women needed to feed and care for their families under a low budget. They had to use their determination to come up with cheats in order to save money: use old cloth for clothing, buying yesterday’s bread, etc. The role of working women did not increase and was not impressive; they worked in domestic service and their wages were significantly lower than men’s.
  • 1940s

    1940s
    During the 1940s, men went to war and women had to step up and take over their work. Organizations like The Women’s Army Corps and Women Accepted for Volunteer Emergency Service were established as the right for women to join the U.S. Navy. The first African American woman won an Olympic gold medal and the All-American Girls Professional Baseball League was created. Women were able to participate in events they were once forbidden from.
  • 1950s

    1950s
    During the 1950s, women’s roles changed significantly. Due to the war, women had to take the jobs of fighting men. When they returned, women wanted to keep their jobs. They were not just working in domestic service, but had a profession and important positions. New home appliances were being made, making a woman’s time at the house limited. They could now go to college or work in a good paying job. Men were scared that this would cause children to be left deprived.
  • 1960s

    1960s
    During the 1960s, sexism became more of a legal issue than a social one. Everyone was fighting for their rights during this time. The Civil Rights Act passed, banning discrimination due to color, race, religion, national origin, and sex. The Equal Pay Act was also passed, prohibiting sexual discrimination. Men could no longer get away with treating women poorly because they had the same rights as them. Some may not have liked it, but everyone was finally becoming equal.
  • 1970s

    1970s
    During the 1970s, women continued to be accepted just a little more each day. Women were admitted into U.S. military academies for the first time and thus integrated into the U.S. Army. Congress passed Title IX of the Education Amendments Act which prohibited sex discrimination in public schools. Women were even given the right to have an abortion by the Supreme Court decision of Roe vs. Wade. Little girls were getting ahead as well; they were allowed to participate in Little League baseball.
  • 1980s

    1980s
    During the 1980s, important individual woman were making their mark in history. Sandra Day O’Connor was named the first woman justice of the Supreme Court. Sally Ride becomes the first U.S. woman in space as well. Geraldine Ferraro became the first woman nominated by a major political party to run for the vice president of the U.S. Furthermore, Florence Griffith Joyner set a world record in the 200-meter sprint at the Olympics. Women were earning some impressive titles.
  • 1990s

    1990s
    During the 1990s, the World Wide Web was created, sparking the Internet revolution. The U.S. Department of Labor established the Glass Ceiling Commission so that no qualified woman would be blocked from advancements in the workplace. They were even allowed to have a Take Our Daughters to Work Day to introduce the workplace to young girls. Lastly, 1992, due to the doubled percentage of women in Congress, was named the Year of the Woman.
  • 2011

    2011
  • 2011

    2011
  • 2012

    2012
  • 2012

    2012
  • 2013

    2013
  • 2013

    2013
  • 2013

    2013
  • 2014

    2014
  • 2015

    2015