-
Hydrogen Bomb
President Truman makes and announcement about the development of a Hydrogen Bomb. It was created by binding Hydrogen isotopes with Helium to release energy. The idea came about after Russia had success in bomb creation and the United States needed to be able to defend and fight back against an attack. -
Ad 1
This is an ad referencing the threat of being bombed. It is a call to action for America to raise the funds and build the bomb first. -
Start of the Korean War
This was the first action of the Cold War, a fight between North Korea, China and American-led UN forces. The disagreement was over International Communism. Battling occurred back and forth over the 38th Parallel which is the line of latitude that creates the divider between North and South Korea. -
Communism
This is a government system created by Karl Maxx. His theory consisted of a society in which all property is publicly owned and people are paid based on their skills. -
Ad 2
In this ad, the man is a soldier because Coca Cola is showing there support for the troops fighting in the war and to reassure the public that their product is the best, even the troops are drinking it. -
End of Korean War
On this date, President Eisenhower signed the treaty that ended the war. This occurrence left 54,000 Americans dead and over one million Koreans and Chinese. There was also an increase in military spending as a result of the huge military build-up. -
Publication and Distribution of the First Playboy Magazine
New audience to advertise to with new, up and coming products -
First All-Electronic Color T.V.
Now commercials in color! -
Ad 3
This ad references the end of the war to create a reason for people to go out and vote. Since they voted to end the war, and it was a good decision, it is a good idea for them to go vote on another issue too. -
Disney Land Opens
New racket for advertising as companies built rides ad worked with Disney -
Period: to
Vietnam War
This was a conflict about Communism between North Vietnam with their South Vietnam allies against South Vietnam's government with their ally the US. -
Lunch Sit-in
This a protest during the Civil Rights Movement. Four Black men were at the counter in Woolworth's restaurant and were told to move so the white customers could be seated. In silent, respectful protest the men remained in their seats. -
Soviet Union Launches First Man into Space
Opportunity to raise concern and enthusiasm, using ads, for America to pick it up in the Space Race -
Ad 4
This magazine cover references "Black America" to draw attention to the African American population in the height of the Civil Rights Movement. -
First James Bond Movie
In theaters, companies could advertise to the waves of people who came to see the film -
Start of the Cuban Missile Crisis
New racket for ads to spread needed information and raise support/awareness from the public -
Martin Luther King Jr "I Have a Dream" Speech
Monumental moment in Civil Rights history -
Civil Rights Act of 1964
This year started the implementation of the Civil Rights Act. This made discrimination for any reason illegal. At the start, this law was weak because of the attitude towards black people at the time but over the next few years this began to look up. -
Beginning of the The Beatles
Radio commercial became more effective because there are millions would would listen for this band and in turn hear the ads -
Ad 5
In this Coke ad, the person holding the can is African American. This is because this company wants to stay with the times and is showing their support for the movement of inclusion. -
First Superbowl
Start of the famous Super Bowl commercials -
Ad 6
In this picture, each model is from a different ethnic background. This company displays the fact that they are for inclusion of everyone to make their business more appealing and personable. -
Fight for Women Rights: The theme of the decade
-
M.A.S.H. Airs on T.V.
Devoted watchers to advertise to during programming -
Ad 7
This ad aired during the movement for women's rights. Rosie the Riveter became the face of this movement and portrays the strength of women. -
Watergate Scandal and Nixon's Resignation
-
Ad 8
This ad uses a little mockery of women's ability by stating that "even a women could open the bottle." At this time, people were still leery about women doing jobs that men usually did. To show how easy the bottle was to open, this company compared it to the lack of strength women were thought to possess. -
Microsoft is Founded
Access to ads online, spread the word more efficently -
Ad 9
In this image, the husband comforts his wife about her cooking mistake. This was still during the fight for women's rights and this company played on that aspect. Since women were thought to be less capable, this beer was the best on the market because even if the wife makes a mistake, it will still be satisfactory. -
Saturday Night Live Airred
Skits to talk about products and major events as well as another channel for commercials -
Apple Computers is Founded
Now people can see ads all the time as they use the internet at home -
CNN established
Another station for companies to air commercials through -
Pac man Video Game released
-
Reaganomics
President Reagan's economic plan that included tax cuts, limited social spending, more military spending and deregulating domestic markets. -
Ad 10
This magazine put President Reagan on the front of their issue. This ad was effective because they highlighted certain words that quickly gave the reader information about the changes Reagan was making. -
PG-13 Rating Created
Opens up a whole new version of ads that were considered acceptable. -
Ad 11
Reagan was a well liked President, and to sell their product, this company pictures Reagan with boxes and boxes of their product. If it's good enough for the president, then it's good enough for you. -
Black Monday
Stock market crash that led to loss of funds, less people buying unnecessary things, and ultimately pointless ads. -
Nelson Mandela is Freed
Major moment for Civil Rights and equality -
Hubble Space Telescope Launched into Space
-
Final End of the Soviet Union
-
The First Harry Potter Book is released
-
President Clinton Impeached after scandal
-
Ad 12
This as came out after the President Clinton scandal. The black and white coloring makes the text pop out and catch the eye of people walking by. When more people see the page, the faster the word spreads.
