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Introduction of the IBM PC
IBM created a open architecture PC
The most significant event for the personal computing industry -
Dell's Foundation
By Micheal Dell with the build-to-order model. -
Dell's Growth (1% of the U.S. market share)
With only 1% of the U.S. market share, Dell went for growth & announced they were breaking from its direct-only business model.
With 2 years Dell reached the top 5 worldwide market share & increased sales by 268% compared to the industry with 5% -
First Loss
Dell reported a $76 million dollars loss related to to sell-off excess inventory and the cost of a disappointing line and restructuring charges to consolidate European operations -
Shifting the company strategy
Dell shifted its focus from exclusively growth to liquidity, profitability & growth. -
Dell's recovery (3% worldwide market share)
As a direct marketer, with few suppliers, inventory control & and certification programs to new vendors. Dell became the first manufacturer of and entire line with Pentium technology -
Prosperous future
Dell reported revenue of $5.3 billion with net income of $272 million. Revenue was up %52 over the prior year compared with an industry increase of 31%
