Deadpool poster

Deadpool

By 16170440

  • First Official Trailer

    First Official Trailer
    This trailer helped gain hype for the film since fans of comic books wanted this film for years because of popularity that the character had built for being so different.
    https://www.youtube.com/watch?v=gtTfd6tISfw

  • Age %

    15-24 58%
    25-34 23%
    35-44 9%
    45+ 10%

  • Gender

    Gender
    Male 67%
    Female 33%

  • Working Class

    AB 28%
    C1 30%
    C2 24%
    DE 18%
    This helps Fox (created Deadpool film) decide who to market the film towards when they make a sequel.

  • Distribution

    The film was released on the 10th February 2016 in the UK in all cinemas. Then had a home release digitally on April 26th 2016 and on DVD and Blu-ray May 10th 2016.

  • Publicity and Marketing

    This clip was a good type of marketing that lets the audience know the type of audience Deadpool is meant for.
    Conan-www.youtube.com/watch?v=-3akK3XvMHQ
    This was teaser for Deadpool that Ryan Reynolds created himself.
    Halloween-https: www.youtube.com/watch?v=1Nvg0LwWeTU
    This was an interview that had Deadpool interview instead of Ryan Reynolds.
    Interview-https://www.youtube.com/watch?v=dHZsN0h34-o
    This is shows all of Deadpools rewards.
    Awards-http://www.imdb.com/title/tt1431045/awards

  • Audience Research

    58% of people who went to go and watch Deadpool who were in the age range of 15 to 24, 67% of the audience were Males and the more of C1 middle class workers went to go watch Deadpool. The film that was used to compare the audiences was Kick-Ass 2: Balls to the Wall.

  • Producer Research

    The comparable film used for Deadpool was Kick-Ass 2: Balls to the Wall. It had a very similar age range going to go see the film 59% and more males went to go see Kick-Ass than females. However more lower class workers went to see Kick-Ass than middle class workers.

  • Audience Targeting

    The target audience for Deadpool was males who were in the ages between 15 and 24. Since males between 15 and 24 are more into violence than other age ranges.

  • Audience Awareness

    An audience is made aware by the companies that produces films. So when a company is working on a new film and it is being announced people who are fans or keep up with films will know, but some of the audience wont be aware until they see a trailer online, on TV or in the Cinema. The producers will also tell the audience who will be in the film usually through social media or through an exclusive announcement in a magazine.