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The First Message
Thirst knows no season.
This image uses a slogan as a message to convey to the audience. It's saying "despite the changing times, we're still relevant."
This ad is similar to this McDonald's ad http://uk.zebigweb.com/pics/mcdonalds-photo-766889342.jpg because of the similar slogan. -
Women's Image
Nice shirt.
This advertisement uses sex appeal in an attempt to convince people to buy the product. The woman in the image is shown in a loose shirt with a large portion of her skin showing. -
If you Say so...
Probably true.
A slogan, "Friendliest drink on earth", is used in order to describe the product to the audience. This slogan is a line that occurs on other advertisements that were sent out around the same time. -
Clowning Around
That's not Ronald...
This image uses confusion to provide a sense of mystery to the viewer - what's with the clown? Then they see the slogan and the logo, and they understand that it's just Coke. -
Look up, America!
Look up!
This image uses snob appeal - the people in the illustration all look happy, don't they? They all have cokes with smiles on their faces, and the weather looks pleasant to be in. Displaying coke in this area makes it seem like peoplle could also participate in the scene. -
Smile!
Say cheese!
This advertisement uses glimmering generality. It says that people will have a coke, and then smile because of it. It's almost a cause-and-effect sort of method. -
Refreshing!
If you say so!
This advertisement attempts stacking reasons on top of each other to appeal to the audience. "It's cool", "refreshing", and "sparkling" - even with these different words, the ad is basically saying the same thing several times. -
Surf's up?
What?
This ad uses confusion. Just look at it - what's it trying to do? Then it reiterates the fact that people should drink Coke. Apparently the swirly-faced person has something to do with that. -
Ready, Set, Drink!
Green means go!
This advertisement uses repetition, because the logo is so familiar and seen so frequently, it can even be recalled when people look up at stoplights. -
Open Happiness
Happiness
This advertisement uses both a logo and a slogan to broadcast the product to the audience - it's difficult to say which is the focus, because the logo itself is in the middle while the slogan has a flair about it. The logo is most likely the focus, due to its central location.
