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A Brief History of Philippine Media

  • 900 BCE

    Pre-Colonial Traces

    Pre-Colonial Traces
    During the Pre-Colonial Traces of Philippine media, an existence of a language system was already in place in the form of written word. The most notable discovery of which is the ancient alphabet called "Alibata or Baybayin". Filipinos used materials existing in their environment to jot down and record their experiences and transactions using the language system.
  • The Broadcast Industry 1800

    The Broadcast Industry 1800
    The introduction of the broadcast industry in the Philippines started with the introduction of the telegraph and telephone system in the country. During the late 1800s, the British company Eastern extension was granted permission to place a submarine telegraph cables from Hong kong to Manila.
  • The Print Industry and Filipino Freedom

    The Print Industry and Filipino Freedom
    Books, Magazine and newspapers were brought to the Philippines by the ancient colonizers, printed in a language that not everyone in the archipelago could speak. In 1811, the first newspaper was established called Del Superior Govierno. Filipino revolutionaries schooled themselves by learning how to read and write.
  • European Film Import

    European Film Import
    Two years after sucessfully launching cinema, the Lumiere brothers cinematographe film camera and projector invention made its way to Philippine Shores. With the cinematographe, Carlo Naquera brought several Spanish-language short films and showed therm to select audiences in 1897. After a few years, Filipinos stared created theater shows called "Zarzuela".
  • News Papers during the American Period

    News Papers during the American Period
    It was during the American Period , the long running newspapers in the country were established, namely "The Manila times (1898) and Manila Bulletin (1900).
  • The First Filipino Produced Film

    The First Filipino Produced Film
    The first Filipino produced film, Jose Nepumuceno's Dalagang Bukid, was actually a movie adaptation of a popular musical stage play created bg Hermegones Ilagan starring the popular singer-stage actress who originated the role, Atang Dela Rama.
  • The Broadcast Industry 1922

    The Broadcast Industry 1922
    It was American businessman Henry Herman who first operated a small radio station in 1922. Slowly, radio sets became a fixture in Filipino homes. Even illiterate people who couldn't read understand news.
  • American Comics

    American Comics
    American comics arrived in the 1940s , it became a combined art form that many Filioinos loved as it was somehow a cross between paintings, fims and literary stories.
  • Japanese Colonial Period

    Japanese Colonial Period
    Seeing film as a viable form of mass media communication, the Japanese led the production of propaganda films and tapped Filipino directors and actors to make them. The most popular of such films was "Dawn of Freedom" (1944) which highlighted the world war 2 aim to have an "Asia for the Asians".
  • Television

    Television
    Television came into the picture when an American Engineer, James Lindenberg, established Bolinao Electronics Corporation in 1946. Hoping to get a license for his perceived television station, the Philippine Congress granted it in 1950.
  • Philippine Broadcast System

    Philippine Broadcast System
    Since radio, is a nationwide pop culture favorite, it was tapped by the government to further educate the Filipino public through the establishment of the "Philippine Broadcast System". It started with several information programs geared to educate farmers.
  • Golden Age of Philippine Cinema

    Golden Age of Philippine Cinema
    From the rubble of destruction, the Filipino film industry was able to rise and the so called "Golden Age of Philippine Cinema " emerged. From the 1950's onward , Filipinos found their culture being represented more in the big screen and some films even garnered honors for the country.
  • Magazine Publications

    Magazine Publications
    Other magazine publications came out which catered to various interests of the Filipino reading public. In the 1970s and 1980s, notabkr publications also came out which featured music lyrics and chards through the Jingle chordbook magazine.
  • Martial Law in 1972

    Martial Law in 1972
    Then-President Ferdinand Marcos's first moves were to suppress press freedom, forcing our brightest journalists underground, and even jailing some of them.
  • EDSA Revolution

    EDSA Revolution
    After the 1986 EDSA Revolution, the Philippine film industry became freer again, and the early independent studio producers blossomed into the leaders of film production today. The most notable of this batch is Lily Monteverde's Regal Films followed by another family ran business Viva Films.
  • Local Online Media

    Local Online Media
    The Philippines officially connected to the world of the internet on March 1994 through the efforts of the Philippine Network Foundation. On August 1994, the first commercial internet provider was launched by Mosaic Communications. The internet was then used to communicate to people who are not in the country like our OFWs. Indeed, the Philippines has enjoyed the various benefits of connecting to the world because it has opened doors for communication for the whole country .