Marketing Timeline

  • First Petrol-Powered Car

    Mercedes-Benz traces its origins to Karl Benz's creation of the first petrol-powered car, the Benz Patent Motorwagen,
  • Patented was placed

    The car company was patented.
  • First Car on the Market

    The Mercedes automobile was first marketed in 1901 by Daimler-Motoren-Gesellschaft (Daimler Motors Corporation)
  • Trademark is made

    Emil Jellinek, an Austrian automobile entrepreneur who worked with DMG, created the trademark in 1902, naming the 1901 Mercedes 35 hp after his daughter Mercedes Jellinek.
  • Name of the Company is Born

    The name first appeared in 1926 under Daimler-Benz.
  • The Start of a Company

    The Start of a Company
    Mercedes was founded by Hans Werner Aufrecht and Erhard Melcher
  • Biggest Selling Premium Brand

    In 2018, Mercedes-Benz was the biggest selling premium vehicle brand in the world, having sold 2.31 million passenger cars.