Historical and Contemporary Approaches to Psychology

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    Ivan Pavlov

    charted another new course for psychological investigation. First behaviorist.
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    Stigmund Freud

    believed that our conscious experiences are only the tip of the iceberg, that beneath the surface are primitive biological urges that are in conflict with the requirements of society and morality
  • Psychoanalytic Psychology

    unconscious motivations influence our behavior
  • Behavioral Psychology

    events in the environment (rewards and punishments) influence our behavior
  • Cognitive Psychology

    how we process, store, and retrieve information influences our behavior
  • Biological Psychology

    biological factors influence our behavior.
  • Humanistic Psychology

    developed as a reaction to behavioral psychology. the humanistic approach emphasizes how each person is unique and has a self concept and potential to develop fully. this potential for personal growth and development can lead to a more satisfying life.
  • Sociocultural Psychology

    ethnicity, gender, culture, and socioeconomic status influence our behavior. the sociocultural approach is also concerned with issues such as gender and socioeconomic status and is based on the idea that these factors impact human behavior and mental processes