M&M's

Timeline created by yiai1
  • Forrest Mars

    Forrest Mars invented the recipe for M&Ms chocolate during the Spanish Civil War. Mars saw soldiers eating pieces of chocolate covered with a hard sugary coating. The coating preventing the candy from melting in the hot sun. Forrest Mars received a patent for his manufacturing process on March 3, 1941. An official website, http://m-msbareall.com.au/, was launched, along with television advertisements. In April 2010, M&M's launched a new pretzel variety. It is named after Forrest Mars.
  • Letters

    In 1950, a black "M" was imprinted on the candies. It was changed to white in 1954. In the early 1950s, the Midwest Research Institute in Kansas City, Missouri, working for M&M's, perfected a process whereby 3,300 pounds (1,500 kg) of chocolate centers could be coated every hour. Peanut M&M's were introduced in 1954, but first appeared only in the color tan. When peanut M&M's made their debut, so did the tagline 'Melts in your mouth, not in your hand.' In 1960, M&M's added the yellow, red
  • Red take down

    Red candies were eliminated in 1976[10] because of health concerns over the dye amaranth (FD&C Red #2), which was a suspected carcinogen, and were replaced with orange-colored candies. This was done despite the fact that M&M's did not contain the dye; the action was purely to satisfy worried consumers. Red candies were reintroduced ten years later, but they also kept the orange colored M&M's. They currently contain Allura Red AC (FD&C Red #40, E129). In Europe, Allura Red AC is not recommended
  • Sponsers

    In 1990, Mars Snackfood US signed up to be a sponsor for NASCAR. Drivers for the M&M car through the years have included Ernie Irvan, Ken Schrader, Eliott Sadler, Ricky Rudd, David Gilliland, Kyle Busch and Michael McDowell. n 1991, Peanut Butter M&M's were released. Similar to Hershey product Reese's Pieces, introduced in 1978, these candies have peanut butter inside the chocolate center and the same color scheme as the other brands. In 1995,
  • Video game

    In 2000, "Plain" M&M's (a name introduced in 1954 when Peanut M&M's were introduced) were renamed "Milk Chocolate" M&M's, and pictures of the candy pieces were added to the traditional brown and white packaging.The new millennium brought about new M&M's video games as well. "M&M's: The Lost Formulas" was released on September 28, 2000 and "M&M's: Mini Madness" was also released on December 14, 2000. In July 2001,
  • Increases

    In July 2001, Dulce de Leche M&M's were introduced in five markets with large Hispanic populations: Los Angeles, CA, San Diego, CA, Miami, FL, Mcallen-Brownsville, TX, and San Antonio, TX.The flavor never became popular with the Hispanic community, who preferred existing M&M's flavors, and it was discontinued in most areas by early 2003.
    In 2002, Mars solicited votes in their first ever "M&M's Global Color Vote" to add a new color from three choices: aqua (turquoise), pink, and purple.
  • New M&M

    In early 2010, M&M's Bare All were released as part of a competition in Australia and New Zealand.M&M's Bare All winning packs were ordinary M&M's, but without shells (and hence had no colors). An official website, http://m-msbareall.com.au/, was launched, along with television advertisements.In April 2010, M&M's launched a new pretzel variety. In October 2011, Mars released M & M's White Chocolate Candy Corn exclusively in the United States for Halloween. They come in three colors.
  • 2012 M&M

    Till today they still sell the M&M in different colors sizes and more.