AOL Timeline

Timeline created by mavka
  • AOL for Windows Launched

    Marketed as an Internet Service Provider (ISP) for people unfamiliar with computers, America Online followed up its 1991 launch of America Online for DOS with America Online for Windows. The launch coincided with market growth in pay-bsed online services.
  • Access to Entirety of the Internet

    Prior to 1995, America Online Subscribers only had acces to AOL's online content, and were walled off from the rest of the Internet.
  • Hourly Rate Changed to Monthly Subscription

    Until October 1996, AOL charged subscribers for usage by the hour. Afterwards, they began charging $19.95/month for dial-up internet service.
  • America Online Users Grow to 10 Million

    Despite an initial setback due to users flooding dial-in servers, AOL users grew in just 3 years.
  • AOL & Time Warner Announce Plans to Merge

    In January 2000, America Online and Time Warner announce plans to merge. AOL shareholders would receive 55% of the new company. It was the largest merger in American business history.
  • AOL Time Warner Deal Closed

    AOL Time Warner Deal Closed
  • Google Purchases Shares in AOL

    Google purchased a 5% share of AOL for $1 billion
  • AOL Offers Free Email and Software to Non-Subscribers

    Time Warner AOL hoped to win back former subscribers that had defected to free email providers (HotMail, GMail & Yahoo Mail) and reduce costs associated with their subscription model.
  • AOL Announces Plan to Raise Dial-Up Subscription to $25.90/month

    AOL raises the price of their premium dial-up subscription package to $29.50/month, though there is a basic dial-up package priced at $9.95/month.
  • New Focus and Mass Lay-Offs

    Late 2007 saw AOL shift focus to advertising, and moves from Virginia to New York City that resulted in nearly %40 of AOL employees being laid off.
  • AOL Subscriptions Decrease

    By November 2007, AOL subscriptions had decreased from its peak number of 34 million to 10 million
  • Time Warner Splits Up AOL Business Areas

    In February of 2008, Time Warner announced a plan to split up AOL’s internet service and advertising businesses, leaving open the possibility of selling the internet service business down the line. For much of 2008, AOL shed a number of services in order to focus more on advertising.
  • AOL Purchases Bebo

    AOL purchases social networking site Bebo for $850 million, and spent the rest of the year shedding extraneous services to cut costs.
  • Tim Armstrong Named Chairman and CEO of AOL

    Formerly of Google, Tim Armstrong named Chairman and CEO
  • Time Warner Spins Off AOL

    In May 2009, Time Warner announced it was spinning off AOL at the end of the fiscal year, when Google’s shares expired. The failed merger with AOL was considered one of the worst in business history.
  • AOL Acquires Patch Media

    In June 2009, AOL acquired Patch Media, intended to as news and information media for individual towns and communities.
  • AOL Sells Bebo at a Loss

    AOL sold Bebo, the social networking site, in June 2010 for a significant loss on investment.
  • AOL Acquires TechCrunch

    AOL also acquired TechCrunch in September 2010 as part of a new strategy of increasing quality online content.
  • Armstrong Makes Significant Layoffs

    A month following the Huffington Post purchase, CEO Tim Armstrong announced cuts of almost 1000 jobs at AOL. He also mentioned plans to move AOL staff to have 70% in editorial or other content functions.
  • AOL Purchases the Huffington Post

    On February 7, 2011, AOL purchased the Huffington Post for $315 million. Arianna Huffington, founder of the Huffington Post was named president and editor-in-chief of all Huffington Post and AOL content.
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    Subscription Model

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    AOL Time Warner

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    AOL Offers Personalised Greetings, Security Software Packages

    In the mid 2000's, AOL struggled with subscriptions and began offering security software packages, as well as personalised greetings as part of their subscription package
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    Huffington Era