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1930s ad
This ad portrays the idea that women were viewed as much weaker than man, and as something little as opening a bottle was "amazing". -
Period: to
Womens project
sociology project -
1940s ad
This ad expressed the idea that the better dressed a women is, the more the admire them as if they are a gift to men, and the job of the wife is to do housecleaning and care or the family for a living. -
1950s ad
This image contrasts the differences if a women's job was to work in the kitchen as opposed to if a man were to. The idea being expressed is attempting to make it seem that if men were to work in the kitchen they would seem more 'feminine" than they are, but if a women did it would suit their stereotype well. -
1960s ad
during the timespan of 1960's - 1970's, known as the "second wave feminism", women were attempting to break the stereotype that they hold equal dominance compared to men, as in their strength and work field. This article is most likely written by a man "Many women don't find whiskey very likeable" then continues saying "soft whiskey" a lady can drink without stopping, treating her "tenderly." -
1970s ad
During the 1970's, acts of feminism were occurring. women were taking imitative in becoming equal to men regarding their dominance over the amount of their work incomes, to be able to choose what they want for their body, such as abortion rights. During this time period (1960's - 1980's) this is known as the "Second wave" of feminism. However, their voices weren't strong enough so they focused the issue on gender equality. -
1980s ad
this image is symbolizing that the man is the chief, but the women is the one who cooks. in this case the chief represents a person with full responsibility, and the wife is there to pamper to the husband after a long day at work. however in the 1980's, the women's movement was advancing because the first women, "Geraldine Ferraro", was elected to become vice president to a major political party. -
1990s ad
in the beginning of 1990's, this period was known as the "Third- wave feminism", during this wave of feminism, the acts progressed online, such as blogs and other social media sites. Their focus was on gender stereotypes, in addition to including omen with different racial identities. -
2000s ad
during the 2000's, athletes had been discriminated against, in what they wear during the game and how they dress. In the first image, the women who plays volleyball is wearing lipstick. Because lipstick is "feminine" it is assumed she cant play well, but that doesn't mean that women cant play the sport up to a mans potential. The lipstick is on the ball which means she's not afraid to be aggressive in the game.
