Speedo

Timeline created by 14edwara
  • Alexander MacRae migrated to Australia

    He set up an underwear manufacture business called MacRae Hosiery Manufacturers.
  • Speedo founded

    Speedo originated under the name 'Fortitude'. In response to the growing beach culture in Australia, MacRae began producing swimwear and changed the company name to MacRae Knitting Mills. (http://speedo.com.au/australia/history)
  • Racerback costume introduced

    MacRae introduced the classic, figure hugging "racerback swimsuit, it allowed greater movement meaning wearers would swim faster.
  • Name of the Company was changed

    The introduction of the "racerback" style inspired a staff member to come up with the slogan "Speed in your Speedos" and this is when the Speedo name was born.
  • Became known amoung public and swimmers

    Speedo was established in the hearts and minds of swimmers and the general public when Sweedish swimmer Arne Borg set a world record in a Speedo swimsuit.
  • Swimwear fashions changing constantly through 1930s

    Speedo products began to make headlines for their style and performance.
  • Los Angeles Olympics

    Australian Claire Dennis won gold in her speedo swimsuit in the 200m breastsroke, however there was controversey it showed too much shoulder.
  • Berlin Olypmics

    The Australian Mens swim team were all wearing Speedo, including a daring swimming shorts design.
  • Post-war

    After the war, a new factory was opened to cope with the increased demand for swimsuits, escpecially the bikini. The Speedo bikini was banned by beach inspectors. It continued to dominate the competitive swimming industry, more atheletes were choosing to endorse Speedo.
  • Foundations of Expansion were laid

    Speedo became a publicly traded company on the Sydney Stock exchange
  • Melbourne Olympics

    Speedos sponsorship of the entire Australian swim team, transformed Speedo into a world famous brand when the team won 8 gold medals.
  • Began international expansion

    Speedo. began exporting to the USA. A new international division was formed that would monitor the New Zealand, Japanese and South African markets. It also moved into Europe.
  • 1960s - Global growth continued

    The Europe subsidary was established in London and Speedo swimwear manufacture and distribution licenses were granted to Japan and South Africa.
  • Mexico Olympics

    27 of the 29 gold medalists were wearing Speedo suits and additionally 22 of the 23 world records set at the games were made by swimmers in Speedo.
  • 1970s

    Speedo was the first company to produce swimwear made of nylon/elastane - which is the most popular fabric today.
  • International enterprise expanded significantly

    It was launched in Eastern Europe, Brazil, Mexico and Speedo Canada was established.
  • Munich Olympics

    21 of the 22 world records were broken by swimmers wearing Speedo and 52 of the 58 nations competing were in Speedo
  • Montreal Olympics

    Speedo was the official licensee for the Olympics and 52 of the 54 nations were in speedo.
  • 1980s

    Manufacture licenses were distributed to companies in Belgium, Iceland, Italy, Spain, Sweden and Switzerland.
  • Becomes a sponsor - 1980s

    Speedo becomes the first ever sponsor of the Australian Institute of Sport
  • Speedo launches S2000

    Speedo launches S2000
    Speedo launched the S2000 which had 15% less drag than conventional swimsuit material. At the Barcelona Olympics, 53% of all swimming medals won were by swimmers competing in S2000.
  • Launched 'Endurance'

    Launched 'Endurance'
    Speedo launched Endurance - the world's first chlorine resistant fabric.
  • Launched AQUABLADE

    Launched AQUABLADE
    AQUABLADE has 8% less resistance than S2000. At the Atlanta Olympics 77% of all swimming medals were won by swimmers wearing AQUABLADE
  • Launched FASTSKIN

    Launched FASTSKIN
    The 2000 Sydney Olympics saw 13 of the 15 world records broken by swimmers in FASTSKIN and 83% of all medals won by swimmers.
  • Speedo's 75th Birthday

    Speedo commisions fashion designer Melissa Odabash to design a limited edition anniversary collection.
  • FASTSKIN FSII Launched

    FASTSKIN FSII Launched
    FSII - is an evoltion of FASTSKIN that reduces drag by up to 4%. At the Athens Olympics Michael Phelps makes history in FASTSKIN FSII by becoming the first swimmer to win 8 medals. More swimmers in Athens wore Speedo than all of the other brands put together.
  • Creates a fashion collection

    Speedo joins forces with founder of Brazilian swimwear brand Rosa Cha to create a vibrant fashion collection.
  • New collaboration

    Speedo introduces new collaboration with fashion label Comme des Garcons.
  • Launch of FASTSKIN FS-PRO

    Launch of FASTSKIN FS-PRO
    FASTSKIN FS-PRO was the fastest most lightweight swimsuit on the market, 21 world records were broken with 6 months.
  • Launch of LZR Racer

    Launch of LZR Racer
    In its 80th year of operation, Speedo launched LZR Racer - the most technically advanced swimsuit in the world.
    The Beijing Olympics proved to be a success for Speedo and the LZR Racer with 92% of all medals won by althetes wearing the suit.
    Speedo sponsored Michael Phelps who was the star of the games with a record breaking 8 gold medals.