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Social Networking’s Next Phase
Companies are beginning to get their own social networking cites up and running. With millions of people being attracted to social networking it is the perfect way to brand ones company. Stone, Brad. "Social Networking's Next Phase." The New York Times. The New York Times, 2 Mar. 2007. Web. 16 Sept. 2014. http://www.nytimes.com/2007/03/03/technology/03social.html?pagewanted=all&_r=0. -
Benefits of Facebook
Researchers begin to take notice of the popularity of facebook. First designed for college students but now are able to find trends in users which will be beneficial to businesses when target marketing. Ellison, Nicole. "The Benefits of Facebook “Friends:” Social Capital and College Students’ Use of Online Social Network Sites." Wiley Online Library. 23 Aug. 2007. Web. 16 Sept. 2014. http://onlinelibrary.wiley.com/doi/10.1111/j.1083-6101.2007.00367.x/full. -
Avoiding a PR and social media disconnect
Businesses could be affected by Public Relations professionals missing opportunities of the increases trend of social media. Though it can be a dangerous thing it is an exciting developement in pr and business in years. Sapienza, Tony. "Avoiding a PR and Social Media Disconnect." PRSA. 1 Nov. 2007. Web. 16 Sept. 2014. http://www.prsa.org/Intelligence/Tactics/Articles/view/6C-110713/101/Avoiding_a_PR_and_social_media_disconnect#.VBpuMVbjPwI. -
Social media creates more jobs for businesses
With social media on the rise, businesses are leaning more toward outreach through social media. This means a rise in jobs is being created in the field of online social media promotions. Grant, Alex. "Rise in Social Media Jobs Means Opportunity - US News." US News RSS. 28 Dec. 2010. Web. 16 Sept. 2014. http://money.usnews.com/money/careers/articles/2010/12/28/rise-in-social-media-jobs-means-opportunity-for-job-seekers. -
Small business use social media to grow
Social media outreach is the main ingredient to small businesses like Smashburger. They offer coupons and contests to their following on facebook. Petrecca, Laura. "Small Businesses Use Social Media to Grow." USATODAY.COM. 17 Feb. 2012. Web. 16 Sept. 2014. http://usatoday30.usatoday.com/money/smallbusiness/story/2012-02-16/small-business-social-media-outreach-smachburger/53122300/1. -
Social Media leads to better business
Millions of individuals are active on social media. This number is expected to increase drastically by 2017 and businesses are taking notice, promoting through websites such as twitter and instagram. Hebner, Scott. "Three Ways Social Networking Leads To Better Business." Forbes. Forbes Magazine, 27 Jan. 2014. Web. 16 Sept. 2014. http://www.forbes.com/sites/ibm/2014/01/27/three-ways-social-networking-leads-to-better-business/.