Social Media Disruption

  • Disney - #ShareYourEars

    Disney - #ShareYourEars
    Disney teamed up with the Make-A-Wish foundation to raise awareness and increase donations by having people post themselves with Mickey Mouse ears.
  • Amnesty International - #GayTurtle

    Amnesty International - #GayTurtle
    The campaign was a video that showed a turtle being adopted but the owners suddenly lost interest when they found out the turtle was gay.
  • #MeToo

    #MeToo
    The #MeToo movement started after people noticed that men in high places were sexually harassing women in the workplace as well as outside the workplace. This hashtag let women share their experiences and help others speak out too.
  • #PuberMe

    #PuberMe
    This campaign was first introduced on the Late Night Show where they asked celebrities to give them awkward puberty photos. In exchange, they would donate money to help Puerto Rico after the hurricane. It was able to get celebrities involved and reached out to other audiences as well.
  • IHOB

    IHOB
    IHOP jokingly announced that it would be changing its name to IHOB on April 1st. This joke was quickly spread on social media causing it to go viral. The joke was that IHOP would now be putting stakes on the menu and be called the International House of Burgers.