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RMMFI Graduation Party PR
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Increase Traffic
During this couple of days, we will drive traffic to increase Facebook likes for RMMFI's fan page, increase YouTube view and numbers of tweets. This is to create buzz around RMMFI.
Serr Her, 3/12, 2 days -
Pitch for Guest speaker opportunity
We will pitch relevant meetup groups' owners to have representative of RMMFI present at their next meeting on various business related topics (things that RMMFI teaches during their weekly workshops).
Vi Khuu, 1 day -
Press Release Goes Out + Media Pitch
Send out press release and media pitch to the Denver Business Journal, the Denver Post.
Peter Smith, 2 days -
Media Pitch and Press Release for Donor
The press release for this will be geared toward donors. We will send the media pitches out to HUNI (Highland United Neighbors, Inc., and ColoradoBiz
Peter Smith, 2 days -
Local TV channel pitches
We will pitch the local news stations this week. This will include channel 9 news, CBS channle 4, ABC channel 7.
Matt Derrington, 1 day -
Donor appreciation party
This is going to be a meet and greet party where previous bootcamp graduate come back and show appreciation for the current donors. We want them to demonstrate the money and time that these donors invested were put into good use. Also, this is a good opportunity for RMMFI to ask these donors to bring one other person to the graduation party thus help increase the number of attendees.
Angela Thornton, 2 days -
MAIN EVENT
We will be conducting personal interviews with bootcamp graduates and donors.
During this event, we will also be collecting names, emails and phone numbers and addresses from people who are interested in the organization.
All members, 2 days -
Follow up with recent bootcamp graduate
We want to identify someone that RMMFI identify as having a very high chance of success from the recent class to do a case study.
All members, 1 day -
Send postcards out to potential donors
We will send out postcards to people who came to the event but are new to RMMFI. First, to thank them for showing up. Second, to invite them to come to one of the upcoming bootcamps.
Angela Thornton, 1 day -
Release interview footages
We will upload footages from our interviews at the main event on YouTube. Again, we will be driving traffic to Facebook and Youtube.
Serr Her, 3 days -
Finalize the case study
At this point, we will want to conclude the case study of this new business. We will write an article or create an online video from this case study as well. All Members, 7-14 days -
Send out media pitch
We will send out the media pitch to Entrepreneur magazine for July release. The story is going to be about the case study we conduct with this new business and how RMMFI helped them succeed. July is a very good month for this kind of story. It show that someone is fighting back with the economy for their financial independence.
Peter Smith, 2 days
