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"Pure Soul Promotional Plan - Brenden Westover"
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Traffic Builder
We will be giving away free coffee mugs to the first 500 customers that come through our coffee shop. This creates a ton of people to come to our store and creates a crowd which will show that our coffee shop is very popular and more and more people will want to come to our coffee shop. -
Coupon
This coupon will be a buy one menu item get the next menu item half off. This coupons will be distributed by mailing them to homes in nearby cities and Muskego. This will get people into our coffee shop because it give them a discount on a menu item and this will save them money and want to come back to our coffee shop. -
Coupon Plan
We will be giving away miniature muffins for free. We will have a person handing them out at the counter. This will build brand loyalty and people will see our coffee shop as a safe and friendly environment and it gives our customers and option to taste one of our menu items for free. -
Product Sample
We will be giving away a free trial size strawberry cookie to sway customers to buy the full sized product. These cookies will be distributed at the end of the order counter after you get your order you can pick up a cookie. This will add onto building our coffee shops loyalty with our costumers and will make people want to come back to our coffee shop. -
Sweepstake
The winner of the Sweepstake will win a coffee shop card for our restaurant that gives them 15 free menu items of there choice. This gives all of our customers the opportunity to win. This will give our restaurant a positive note and people will come back for more of these and to our coffee shop. I choose this one lastly because it is the biggest promotion and we wanted to go out on a solid note that people would remember and then they would remember us as that and want to come back.
