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Initial Tasks
- Choose and register main company domain
- Choose and register eye cream front end domain
- Signup company for Paypal
- Signup company for Authorize.net account
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Period: to
Launch
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Begin Web Development on main site.
Begin Web Development including building the shopping cart, tracking system, inventory system, overal integration. Tony will need images/videos and product descriptions from team. -
Longtail Keyword Research
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Complete Rev1 of main site.
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Begin SEO Campaign on main site.
Onsite SEO
Link Building
Search Engine Submitting
Outside blog and article writing/submission -
Social Campaing Start
Facebook and Twitter Social start / Non PPC -
Landing page creation
Create three landing page styles for the eyecream product for testing. -
Initial Product PPC Launch
Google/Bing PPC Start
Facebook PPC Start
Multivariate Testing Start -
1st Month PPC complete
Add One-time offers
Prune unproffitable keywords
Focus budget on highest converting keywords -
2nd Month of PPC Complete
Add Continuity program
Test forced and non-forced continuity