Nike Timeline

  • Bill Bowerman and Phil Knight become buisness partners

  • Blue Ribbon Sports opens its first retail store

  • Blue Ribbon Sports becomes known as Nike

  • The Waffle Trainer shoe becomes a popular training shoe

  • The Nike Swoosh is registered with the U.S. Patent and Trademark Office

  • The Nike Company goes public

  • Michael Jordan enters a contract with Nike

  • Nike releases the first "Air Jordan" shoe

  • Just Do It campaign launches

  • "Bo Knows" Advertisement campaign is launched