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1910s : The Sports Coat and Norfolk Suit
While we today might not think of these items of clothing as casual, for the people of the 1910s, the introduction of the Sports Coat was revolutionary. Men of this time wore suit nearly all day, everyday, so this new jacket with larger pockets and less closures in the front was a perfect change for those who wished to play sports. The "Norfolk Suit" was also adopted from London. It was a suit that originally advertised for playing golf in, though was worn during other leisure activities. -
1920s : Knitwear
Sweaters became increasingly popular after the war. It was a more comfortable alternative to a suit jacket and stretched with the body. It was favored to play sports in as one had full range of motion. Many times they would be customized with patches or insignias from schools or one's favorite sports team. -
1930s : The Polo Shirt and The First T-Shirt
With more and more individuals having time to leisure and vacation, the need for more lightweight clothing began to grow. The Polo shirt came in a variety of knits, colors, and collar styles, and in the late 1930s even began to have a variety of patterned fabrics. These shirts were perfect for sportswear and to leisure in.
During this time in the French Riviera, one of the first causal T-shirts was being brought into popularity, soon to be seen on many film stars. -
1940s : Western Wear
Many Americans began to wear clothes inspired by the West and the "Great American Cowboy" during this time. Men wore Western shirts which were often brightly colored or even two tones and had snaps. These shirts paired with the denim pants that were rising into popularity created this Western Wear. -
1950s : The Rise of Casual Wear
This decade is where casual wear for men began to be more widely accepted. We can see men wearing this type of clothing at home or outside after coming home from work, no longer having to wear suits all day. These outfits were usually comprised of a short sleeved shirt, either a button down, a polo, or a t-shirt, and a pair of shorts. These shorts ranged from Bermuda length to a swim short. These items were sold in solid colors but also came in a variety of bold patterns and prints.
