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Lego is Created
Godtfred Kirk Christiansen from Billund Denmark with the help of his son started creating small wooden step ladders and blocks that he called the Danish word "LEg GOdt" which meant "play well." At this time there was no logo for the company. -
The First Logo
Christiansen abbreviated the original Danish name to the name LEGO which was used on labels put on boxes to ship the toy. -
Putting the Logo on Toys
Up until now the only logo that the LEGO company had was only printed on shipping labels but once this logo came out it was used as an ink stamp and put on every wooden block. -
Logo Becomes an Applied Decal
By 1939 and 1940 the LEGO factory only had 10 employees and was applying its new logo to all of it's toys as a decal. -
Lego Bricks Become Plastic
Lego stayed the same for 10 years after 1939 but finally came out with the LEGO's we use today and were originally called "Automatic Binding Bricks." -
Logo Changes Again
For the next few years LEGO experimented with many logos that looked fairly similar while they started to come out with the first LEGO sets that were entirely plastic bricks -
Logo Experimentation
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Lego Starts Advertising More
The company creates LEGO brick catalogues. At this point the color of the companies logo had not been standardized so the color changed depending on the catalogue color. -
Logo Experimentation
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Lego is Introduced to the U.S.
Christiansen introduces LEGO to the U.S. at the International Toy Fair in 1992 and they quickly became popular. At this point, the lego bricks came in red, blue, yellow, white and black. -
Lego Company Expands
At this point the LEGO company had 140 employees working at it's Billund factory and the first rectangular logo was introduced. -
Lego Goes International
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The Last Logo Change
Lego keeps the same logo from1973-98 and then changes it to the logo that has stayed until the present day.
