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Queen: Bohemian Rhapsody
Directed by Bruce Gowlers, the music video was made on a £4500 budget and was filmed in roughly 4 hours. The video is 6.07 minutes long which, in this era, was considered an abnormal length for a music video. The video consists of multiple techniques, for example low key lighting is used at the beginning of the video which portrays a sense of mystery as you can't completely visualise the band. this then follows into a cross fade of Freddie Mercury, emphasising he's the lead singer of the band. -
Michael Jackson: Thriller
Directed by Landis, the Thriller music stood out for multiple reasons, the main one being video acted as a mini film. The storyline is about Michael himself turning into a zombie and the girl running to try to get away from him and all the other zombies. Memorable dance moves won't be forgotten from this music video as they're still recognisable to this day. The setting, make up, costume and special effects were super detailed, which was easy to make sure of with a $800,000 budget. -
Oasis: Wonderwall
Wonderwall was also another video that was filmed in black and white, with several shots of musical instruments in bright colours, which may emphasise the importance of music. Directed by Nigel Dick, the video includes all band members and created a video which doesn't have any specific links the song itself. The music video also reached 198,000,000+ views on the official Oasis Youtube channel, making it the most popular video on the Internet. -
Spice Girls: Wannabe
Directed by Jhoan Camitz, the video emphasises the definition of girl power, with the whole group running into the hotel and messing around. The music video was fun and looked at though it was filmed in one continuous cut, even when it was split in 2, giving it a more energetic feel. Altogether, the music video cost roughly £130,000 to produce. -
Sum 41: In Too Deep
Directed by Marc Klasfeld, this video is a parody of the diving competition from 'Back to School', an American comedy film. The band take turns diving off as they're competing with stereotypical high school 'jocks'. The band members perform these dives in a comical manner, unlike the opponents who perform them perfectly. This video's target audience would be teenagers as it's humorous and relatable for this particular age group. -
Black Eyed Peas: Where is the Love?
The lyrics to this song are very meaningful as it talks about war, terrorism and racism has affected the world. The video particularly focuses on discrimination and racism, including people from all different ethnic background and ages to take part in the video. Signs of a question mark were included throughout the video, and is still recognisable years later. -
OutKast: Hey Ya!
The song's music video, directed by Bryan Barber, is based on the Beatles' landmark appearance on The Ed Sullivan Show on February 9, 1964. Half of the dancing within the music video was improvised as there was no time to complete the actual choreography. At the MTV Music Video Awards in 2004, this video won four awards for Video of the Year, Best Hip-Hop Video, Best Special Effects and Best Art Direction. -
YouTube
YouTube is a video sharing site created by Chad Hurley, Steve Chen and Jawed Karim. In 2006, Google bought Youtube for $1.65 billion. The site allotters those using it to upload, view, like/dislike, share, comment and subscribe to other users. The majority of the music videos produced today will be watched on Youtube as it's used by all ages and demographics. -
Beyoncé: Single Ladies
This music video was filmed in black and white and consisted of a full dance routine, which is still very recognisable years later. I believe the music video matches the lyrics as Beyoncé's dancing with two other girls, showing off girl power which reflects the song. It was directed by Jake Nava and won many awards for the unique camera angles and shots and the famous dance. -
Spotify
Spotify is a music, podcast and video streaming site/app and was originated in Sweden. Spotify has become more and more popular over the years due to it being a freemium service with adverts. Improved streaming quality and offline music downloads are offered via paid services. Music videos can be watched on Spotify and are easy to find on the site and due to the large amount of users using this service, music videos will gain a lot of recognition. -
Pharrell Williams: Happy
The music video represents the song perfectly as throughout it comes across very positive and upbeat, linking to the lyrics. The people used in this music video aren't anyone famous, just the general public dancing around and having a good time, reflecting on the true meaning behind the song. -
Ed Sheeran: Thinking Out Loud
Sheeran took the main role in this music video as he dances with Brittany Cherry, a contestant on American dance competition 'So You Think You Can Dance'. He spent five hours a day for three weeks practising with Cherry. As of May 2017, the music video on Youtube has over 1.6 billion views, making it the 19th most viewed video on this site. It was also received nominations at the 2015 MTV Music Video Awards, including Video of the Year and Best Male Video -
Sia: Elastic Heart
Directed by Daniel Askill and Sia herself, the video features Maddie Ziegler and Shia Labeouf dance-fighting in a cage in nude outfits with wild facial expressions. The video was nominated for 2015 VMA Award for Best Female Video. As of May 2017, the video had 810 million views on Youtube, making it the 8th most viewed video in 2015. However, it was a controversial video as some commenters described it as pedophilic due to a child and an adult dancing in nude clothing. -
Justin Timberlake: Can't Stop the Feeling!
This video is one of my favourites as its very upbeat and positive. It follows Timberlake on a tour around different everyday places, such as a diner and a barber, and in each place there's someone dancing. At the end, everyone comes together, including Timberlake, in an underpass and dances to the rest of the song. Director Mark Romanek said, 'It's not trying to be cool or ironic. It's just fun' and 'It makes people smile for four minutes.' It also has 517+ million views on Youtube.
