-
IBM launches first personal computer.
The digital databases of the 1980s transformed buyer-seller relationships, allowing brands to track their consumers like never before. But the process was still a manual one. The popularity of personal computers and the advent of server/client architecture at the turn of the decade paved the way for an explosive growth in revolutionary marketing technology in the 1990s: Customer Relationship Management (CRM) software. -
The number of Internet users worldwide in 1995 - 16 Million
CRM software, a system for tracking interactions with current and future customers, exploded in the 1990s. -
558 million Internet users worldwide.
-
LinkedIn founded
-
Zuckerberg starts Facebook
-
Gmail launches
-
YouTube founded
-
Twitter born
-
The iPhone is born.
"If there was one thing that put the consumer right at the center and in control, it was the smartphone... it allowed the consumer to make choices on the go, and that power shift enabled brands to reinvent themselves."
- Mayur Gupta -
Time Americans spend online daily in 2014 - 11 Hours
