Evolution of Pepsi

  • First logo

    First logo
    First logo before the evolution of the logo
  • First logo

    The logo before the evolution of the logo
  • Pepsi is Created

    In 1898 Pepsi Cola is created by chemist Caleb Bradham
  • 1950 logo

    1950 logo
    The logo evolved from the ridged logo as seen in 1898
  • Mountain Dew is bought by Pepsi

    Created in Tennessee in the late 1940s, Pepsi acquired the brand in 1964
  • 1991 logo

    1991 logo
    Simplified the logo
  • Lipton Tea

    PepsiCo teamed up with Unilever LLC to launch ready to drink Lipton ice tea
  • Starbucks

    In 1994, PepsiCo teams up with Starbucks to release ready to drink Starbucks drinks.
  • Aquafina Bottled Water

    PepsiCo joins the bottled water business and launches Aquafina water
  • Tropicana

    In 1998, PepsiCo acquired Tropicana and becomes the leader of juice drinks
  • Sobe Teas and Elixers

    PepsiCo aquired Sobe
  • Gatorade

    PepsiCo Acquired Gatorade
  • Propel

    PepsiCo acquired another sports drink, Propel
  • 2003 logo

    2003 logo
    Added more detail to the logo to fit with the bold time period
  • Tazos

    PepsiCo starts to distribute Tazos ready to drink teas.
  • Most Recent Logo

    Most Recent Logo
    Simplified logo again to the simple bottle cap
  • Still going

    PepsiCo is still going strong with their company, one of the biggest distributers in the world